Press Release (PDF): NetRatings Launches Nielsen//NetRatings AdRelevance 4.0
NetRatings adds several new features to AdRelevance, which is one of the industry's leading advertising competitive intelligence and media buying tools. New services include AdAcross to measure cross-media advertising spending (in conjunction with Nielsen's Monitor-Plus product), AdLink for tracking spending on search engine keywork advertising, Ad Format Measurement, for tracking ad format sizes, including the IAB's new largest ads, Registered Area and Sub-Site Tracking, for tracking ad areas behind registration-only sections of sites.
