IAR: NetRatings Debuts Hispanic Web Measurement Service
NetRatings announced Tuesday the availability of its syndicated Hispanic Web measurement service, in a further sign that online marketers want to reach the top U.S. minority group.
NetRatings' new Hispanic measurement panel will consist of 3,600 self-identified Hispanic Internet users selected through random digit dialing (RDD). NetRatings will measure all manner of online activity for the group, providing a snapshot of the online habits of the 37 million Hispanics in the United States. The panel will also be folded into the Nielsen//NetRatings' U.S. Internet panel.
