ExecutiveSummary.com NetCreations Goes Halfway to Battle Spam Problem
Press Release: NetCreations' PostMasterDirect and Lyris Align to Stop Spam
So close, but yet so far. In an attempt to help consumers help themselves, NetCreations, one of the biggest managers of opt-in rented email lists, is offering consumer subscribers a desktop spam filter from Lyris for the low, low price of $55 (a five-dollar discount!). For elaboration on why I think this is a bad execution of a good idea, see the ExecutiveSummary.com link above. Short answer: good idea to arm consumers with a spam filter; bad idea making them pay for it.