Gamevertising firm IGN Entertainment filed to conduct another initial public offering to raise up to $200 million. Of that, more than $119 million would go to retire debt and buy out preferred stock. Current executives and relations would cash out about $45 million. IGN reports it saw almost $10 million of ad revenue in the first quarter of 2005 and a bit more than $4 million in subscriptions and services.

The company went public in the bubbly year of 2000, but was later taken private by Great Hill Partners, an investor group. The company has not made a profit in the last three years, although its rate of loss slowed quite a bit in the first part of 2005.

MediaPost pointed out that the securities filings the company had to make in preparation for its IPO revealed much about previously undisclosed deal terms. For instance, the AskMen.com acquisition from two months ago appears to have cost $13.5 million, and the Rotten Tomatoes site purchase amounted to $7.8 million.

These S-1 filings frequently include laundry lists of potential risks, some of which can even seem humorous in their design to shed imaginative disclosure liabilities. One rather pedestrian risk appearing in IGN's filing, though, is a note that a reaudit of its financial figures from last December revealed problems that led to adjustments. The company notes that it hired several new financial personnel to help address its accounting weaknesses.