DM News analyzed the recent profusion of online media networks, calling it a comeback for the aggregation that became immensely unpopular as the dot-com bubble burst. With Conducive's adMarketplace coming out this week, it seems as though there have been more ad networks created in the last few months than there have been major media sites on which to place ads. The DM News piece quotes Burst's Jarvis Coffin, "To this point, when people think of ad networks, they're perceived as this blunt media reach instrument… Going forward, successful networks will provide a much more nuanced service."