Neo@Ogilvy, the Ogilvy Group's global digital and direct media company, has acquired Global Strategies International (GSI), a search marketing consultancy, the agency announced.

GSI specializes in search engine optimization, brand reputation management and training for global enterprise companies.

The consultancy is based in Connecticut and Oregon. It has offices and affiliates in the U.K. and in Japan, China, Sweden and Switzerland and will complement Neo@Ogilvy's presence around the world, the companies said.

"Search marketing cannot live in a silo anymore," said Nasreen Madhany, Global CEO of Neo@Ogilvy. "It needs to be part of a 360 (degree) strategy for delivering marketing solutions."