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Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.

Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms — that is, numerous third-party ad networks that target different things: women-oriented websites, twenty-somethings via mobile, and the like — says Neolane.

Cross-Channel Marketing Optimization enables clients to deploy campaigns via direct mail, email, SMS, MMS, fax, Web, telephone and elsewhere, from a single platform. It also manages customer interactions and keeps an updated record of customer and prospect data.

The platform will be demo'ed at the DMA08 between October 11-16.