NBC Universal Digital is looking for marketers willing to have their products broken by attractive women, reports AdWeek.
The new online video production, titled Breakers, is the result of a partnership with online video site Break.com. In it, products that have been submitted by marketers will be demolished by a group of beautiful women. That's a whole new opportunity for marketers not afraid to be a little risky with their brands.
This is the first partnership Break.com has brokered with a media company for content. NBCU is developing a series of short-form online videos.