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NBCU Preps 'Breakers' Online Video

NBC Universal Digital is looking for marketers willing to have their products broken by attractive women, reports AdWeek.

The new online video production, titled Breakers, is the result of a partnership with online video site Break.com. In it, products that have been submitted by marketers will be demolished by a group of beautiful women. That's a whole new opportunity for marketers not afraid to be a little risky with their brands.

This is the first partnership Break.com has brokered with a media company for content. NBCU is developing a series of short-form online videos.

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