We get the 'net

NBC Universal and Omnicom Media Group Digital have partnered to create branded content for multi-platform distribution.

The newly-formed NBC Universal Digital Studio will develop online programming with advertisers' input incorporated throughout the process — including aspects of script writing and casting.

Brands like Acura, Microsoft, UPS and Intel signed on to work with the new creative unit. A show featuring all four brands, entitled Gemini Division, is currently in production.

Shows created by NBCUDS will likely appear on sites like Hulu, which is part-owned by NBCU. In some cases, certain shows may also enjoy TV airtime.