Cherchez la femme

Lauren Zalaznick has been made president of women and lifestyle entertainment at NBCU. Properties under her jurisdiction include iVillage, Oxygen and TV show The Biggest Loser.

News of her promotion occurred in tangent with the creation of Women@NBC. This division will consist of all female-targeting efforts at NBCU.

Women@NBC is a single interaction point where advertisers can reach women online, on TV or elsewhere.