NBC can look forward to redeeming itself a bit in the ratings war come this fall, if online buzz about its fall season shows is anything to go by.
A new report released by PropheSEE, the online-buzz monitoring arm of Interpublic's Consumer Experience Practice, shows that four of NBC's new shows rank among the top 5 in the amount of buzz being generated online, writes Media Life (via MediaBuyerPlanner). NBC's Heroes - a drama about people who think they have special powers - ranked No. 1, pulling in 26 percent of all buzz. ABC, as a whole, garnered only 18 percent of total buzz.
Other shows being talked about include Studio 60 on the Sunset Strip (NBC, at 20.4 percent). Vanished (Fox) was the third most-talked-about show, followed by NBC's 30 Rock and Friday Night Lights.
Buzz, of course, is not always an accurate indicator of a show's success: The Apprentice: Martha Stewart was last season's most-talked-about show.
