Funny or die, indeed
NBC Universal is on the verge of shutting down its DotComedy humor video portal, reports Mediaweek.
The action is another in a series of moves NBCU is taking in the evolution of its online video strategy.
The company has tried to support DotComedy with a mix of videos from its own programming and original content produced by video bloggers and others. But the site has failed to catch on as sites like FunnyorDie, with original material from big-name Hollywood talent, continue to spring up.
DotComedy's content will likely be folded into other NBC sites. It may even live on in a less ambitious form: as simply a channel within NBC.com.
