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NBC Upfront Closed, Take Totals $1.9B

Upfront sales closed for NBC with a total $1.9 billion commitment by major media-buying agencies, according to a report by Television Week (via MediaBuyerPlanner). Included in the $1.9 billion tally is the four hours of Sunday Night Football programming. Digital packages and extensions are a major contributing factor for sales revenue with NBC. Close to $200 million in sales were due to the network's digital extensions.

The sale of advertising was reported as being on target with last year's sale; advertisers ended up paying slightly lower prices, 5-6 percent lower on a CPM basis, but NBC gained by selling most of its inventory, which was an increase from last year's inventory report.

Although FOX network has closed upfront negotiations and ABC is close to completion, CBS has not yet reported a closure for upfront commitments.

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