In the latest manifestation of the TV content digitization trend, Apple announced yesterday the addition to its iTunes store of 11 TV shows - from "The Tonight Show with Jay Leno" and "Law & Order" to "Dragnet" and "Knight Rider" - all of them from GE's NBC Universal unit, writes Forbes.com. The shows are priced at $1.99 per download and are taken from NBC, the USA Network and the Sci-Fi Channel, reports Reuters. First-run prime-time programs will be available early the next morning after they run on the West Coast, said Apple and NBC.

Apple announced the first major TV content deal with Disney on Oct. 12, and since then Apple has sold 3 million videos. ESPN, owned by Disney, is looking into distributing some of its TV programming on the iTunes service, ESPN and ABC Sports President George Bodenheimer said on Monday.

Separately, News Corp. announced it would begin distributing made-for-internet episodes of "The Family Guy," beginning next year.