Comstock

In a move that underscores the speed at which TV and new media are converging, NBC's "digital czarina" Beth Comstock will become president-integrated media, a new role that takes in oversight of ad sales and ties that function more closely to marketing and research, reports AdWeek.

The shift comes after Jeff Zucker's promotion to president-CEO of NBC Universal last week. Zucker also appointed Jeff Gaspin as president of cable and digital content, which will bring together cable-content and cable-distribution divisions.

"The goal is to have an organization that is simple, understandable and can move quickly in this new and complicated world," Zucker said in a statement.

paidContent's Staci Kramer offers up snippets of an interview with Comstock and Gaspin, who explain their new roles.