The cause of much
pomp and circumstance

Next week NBC will be the exclusive, full-day advertiser on five of Clear Channel Radio's biggest reach stations to advertise the new romantic mystery/drama series Journeyman, which premieres on Monday, September 24 at 10:00 p.m. ET.

This marks the first-ever "takeover" sponsorship in the radio medium, according to Clear Channel, reports MediaBuyerPlanner.

Beginning today, on-air and online promotions will appear in the top 10 demographic markets. These include 15-second, pre-produced NBC spots surrounding music programming that mixes contemporary hits and old favorites to build upon the show's travel-through-time theme.

In addition, on-air spots will drive listeners to radio station microsites where they can select their favorite now-and-then music combinations of artists or genres to help create the Journeyman playlists for participating Clear Channel Radio stations. Online previews of Journeyman episodes are also available via these sites

On the day the series premieres, the network will sponsor radio programming for the entire day on WHTZ-FM (Z100) in New York, KIIS-FM in Los Angeles, KYLD-FM in San Francisco, WKSC-FM in Chicago and WIOQ-FM in Philadelphia. Instead of typical commercials, listeners will hear vignettes hosted by the new show talent. Unique content will be featured every hour.

Also in these markets, from 6:00 a.m.-7:00 p.m., stars of the new NBC fall show, Chuck, are taking over the airwaves to discuss the show. During these hours, all five stations will refer to themselves as "Chuck-FM,” and Zach Levi and Josh Gomez (who play Chuck and another character in the show) will introduce all station content reports (news, traffic, weather, sports) with no other commercial breaks or advertisers running concurrently.

Starting today, Levi and Gomez will be announcing their planned takeover via 15 and 30-second spots on designated and partner stations.