NBC has added its late-night talk show roster to the shows that it streams online, reports AdWeek.

The Tonight Show with Jay Leno, the Late Show with Conan O'Brien and Last Call With Carson Daly will all be added to NBC's online lineup. Each show will also come with exclusive web-only content that deepens the online experience.

The new features are designed to make NBC.com more attractive as a return-visit destination, according to NBC Digital EVP Vivi Zigler.