NBC and Nielsen will be giving media buyers what they most want: metrics, reports Mediaweek.

NBC will avail data on the audience is for the full-length, streaming shows it posts online. This will give buyers a sense of how viewership of those programs differ between TV and the internet.

There is, however, a potentially metrics-skewing setback: NBC will only provide measurement data for shows that appear on NBC.com. Sites to which NBC syndicates content, like Hulu, will be excluded.