NBC Universal has made a seemingly minor acquisition that may become a key component its digital future strategies. The media giant dropped just $150,000 on Rmail, a startup that converts RSS feeds to email, according to CNET.

NBC plans to use Rmail largely as a consumer input tool. With it, NBC can examine users' RSS feeds directly and use the info to better target people with programming and advertising.

Already, NBC delivers content from MSNBC, NBC Sports, iVillage and DotComedy via RSS.