Nau, a green activewear company launched online in January, is planning to reinvent the shopping experience through the launch of "webfronts," reports Good Magazine.
Webfronts will have a limited inventory of Nau's line of clothing, which is made of recycled materials and is recyclable itself. Customers shop for the right sizes and styles, with the choice of ordering at in-store web kiosks for a 10 percent discount.
Purchases are then delivered by mail from a centralized warehouse, thereby reducing each store's size and operating costs, and conserving energy. The company plans to open four webfronts across the country this March.
