National Lampoon has taken the first step to increase its online initiatives, announcing the launch of its first full broadband, IPTV programming service, National Lampoon Toga!, writes MediaBuyerPlanner. The 24-hour on-demand video service will feature elements of National Lampoon's the independent college TV network National Lampoon College, and materials from its website, motion pictures, DVD titles and TV programming. Toga! uses Brightcove for video distribution, ad delivery and asset management. Charter advertisers include Pepsi, Warner Bros., AT&T, Rohto eye drops and ZOGO (a mobile dating service).
