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National Federation of the Blind Prompts Apple to Improve iTunes

With the ink still drying on its $6 million class action lawsuit settlement with Target, the National Federation of the Blind (NFB) is forging an agreement with another major online retailer: Apple.

Apple will rework iTunes U, the college and university online course content section of the iTunes music store, making it "fully accessible to the blind" by the end of the year, according to the terms of the agreement, writes Retailer Daily.

The company will also contribute $250,000 to the Massachusetts Commission for the Blind to assist in providing adaptive technology to blind residents of Massachusetts, reports Internet Retailer.

Apple is "setting an example that should be followed by the entire information technology industry," said NFB president Marc Maurer. It will collaborate with the Massachusetts attorney general and the NFB in the three years to ensure other iTunes services are accessible to blind shoppers on both Macintosh and Windows operating systems.

Last year RadioShack said it would follow guidelines to help blind computer users that use screen reader or magnification technology on their computers, or rely on a keyboard instead of a mouse to shop online.

And in 2007, Amazon.com signed a six-year agreement with the Federation to develop and implement better screen access software for its shopping website. The proposed technology vocalizes or translates the visual information displayed on a computer screen into Braille.

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