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NASCAR.com Making Loops around Fan Interaction

NASCAR.com is getting into the user-generated content craze with a new partnership offering racing fans the chance to create their own photocasts.

These photocasts can be downloaded, shared on blogs or sent to friends, reports ClickZ. The effort is an attempt to add "stickiness" to the NASCAR.com site and entice repeat visits by users on a regular basis. During tests, users typically spent 15-25 minutes per week viewing the content. FilmLoop is providing the technology behind the downloadable program that will allow users to create "loops" from their own pictures or from images in FilmLoop's apparently quite large library of user-generated content and sponsor materials.

Advertisers Purina, HP and TBS have created loops in the past. FilmLoop has also partnered with eBay to stream photos of some vehicles for sale on eBay Motors and allow sellers to create custom loops.

With high traffic and a reach in the millions, Turner Sport's NASCAR.com serves as a community hub with regularly updated columns and racing news and already hosts many interactive features for racing fans, such as allowing them to listen to drivers' in-car audio and follow real-time telemetry on race days.

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