The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

NASCAR Takes Fans to 3-D Virtual Race Track

The New Media division of Turner Sports has created an interactive re-imagining of Nascar.com that more easily allows fans to follow drivers during the race - and to connect with each other online, according to MediaWeek.

The newly re-launched site features the currently Nextel-sponsored TrackPass RaceView, a 3-D application that allows fans to view a videogame-like animation of the race in progress. Also, a new Sportsvision-powered social networking aspect has been added.

Called Infield Community, the feature aims to bring fans together to discuss the race, drivers and more. Access to TrackPass will run $12.95 a month or $79.95 for a full year.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research