Napster Viral Thing: NapsterBits
mi2n: Napster Selects Venables, Bell & Partners As Advertising Agency

Hmmm, this looks interesting. Episode One of a 28-part hipster animation series. Starts with a bang. Has "very viral" written all over it, tho it's not yet on Google or Daypop. Copyright Napster LLC. I'm assuming it has something to do with Napster's pending relaunch.

UPDATE:
D'oh! I've been had. Turns out they guy who called my attention to this actually lists Napster on his client page. Worse, this links isn't really hard to find: Napster.com redirects to it. Here I thought I was sooo insidery and cool. Well, I still like the creative, and if Napster can't try to be hip and viral, who can? Wait a minute…do I smell a sell out?