The Network Advertising Initiative (NAI) trade group has upgraded its list of best practices for behavioral ad targeting.

The update addresses:

• Scope & enforcement
• Sensitive consumer characteristics
• Choice-enabling technologies
• Consumer education
• Standards for use of personally identifiable information
• Membership outreach

The proposed updates, submitted to NAI members for comment, build upon the Federal Trade Commission's recent "self-regulation" guidelines. Input will be actively sought through Q1 of 2008.