Q1 2014 Social Care: Facebook Response Rates Hit New High

May 8, 2014

This article is included in these additional categories:

Customer Service & Experience | Digital | Social Media | Telecom | Travel & Hospitality

Socialbakers-Facebook-Brand-Response-Rates-Q2-2012-Q1-2014-May2014

    Source: Socialbakers

      Notes: The average response rate for user wall questions asked of brands around the world on Facebook hit 65% in Q1, the highest point since Socialbakers began tracking this metric and matching its “Socially Devoted” standard. The mail and shipping industry took over as the top industry by response rate (87.9%), followed by airlines (81.1%) and telecom (78.2%). Telecom performs exceptionally well considering it receives by far the most volume of questions, almost triple the next industry, electronics. In other results, Socialbakers notes that one-quarter of user posts on Facebook brand pages are questions, and that while the absolute number of questions grew by 1% quarter-over-quarter in Q1, the number of answers increased by 7% (thus the increased response rate). Separately, response rates and times are improving on Twitter, though there remains room for improvement.

        Related: Brands’ Most Engaging Facebook Posts are Almost Always Photos

        Chart-Library-Ad-1

        Explore More Articles.

        Which Skills Are Important in RevOps?

        Which Skills Are Important in RevOps?

        9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This