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Mysteriously Anemic Canadian E-Commerce Explored

eMarketer takes a stab at figuring out why it is that Canada has been so quick to adopt the internet - even being the first country to see broadband overtake dialup access - yet show such anemic e-commerce figures. Less than one percent of Canadian commerce takes place on the web. Americans buy as much online in three weeks as Canadians did in all of 2003. The report finds no one factor responsible for the anomaly, although many may contribute to the low spending. MarketingVOX's own reporting on the issue has raised seven possible contributory factors: taxes, shipping charges, conservative social habits, focus of Canadian e-commerce firms on the U.S. market, poor e-commerce tracking data, resentment of U.S.-based firms and a greater Canadian tendency to have more than one person responsible for purchase decisions.

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