Animal rights advocacy group People for the Ethical Treatment of Animals (PETA) is claiming credit for teen apparel retailer Wet Seal's decision not to carry fur this fall, MediaPost reports (via MediaBuyerPlanner). PETA began a campaign last December by posting on its website - PETA2.com - a stark video documenting the lives of animals on a fur farm.
In June, a member of social networking site MySpace began circulating the footage on the network, and weekly visits to the page soared from 24,000 unique visits to over 350,000. David Benjamin, PETA's corporate liaison, met with Wet Seal CEO Joel Waller on July 20 and received written assurance that the company would not carry fur this fall. PETA called off the campaign, issuing a moratorium on it until January 2006.
