Vodafone store

MySpace will partner with Vodafone to bring social networking to mobiles in Western Europe - the popular social-networking site's second big mobile deal after its agreement with Cingular in December - reports TechNewsWorld.

The deal is expected to help Vodafone, Europe's biggest mobile operator, boost mobile usage and data revenues, at the same time launching MySpace into the European mobile market for the first time - with the U.K. the first to get the service, in the first half of 2007.

Vodafone customers will be able to access MySpace mobile, allowing them to edit their MySpace profiles, find and add friends, post photos and blogs, and send and receive MySpace messages, the companies said.

The move follows the trend of targeting kids by providing access to the most popular online portals through mobile devices, Rob Enderle, principal analyst with the Enderle Group, is quoted as saying.

MySpace has been on a push to expand into Asia and, in particular, Europe - where it plans to challenge local players, such as the popular SkyBlog in France.