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MySpace Self-Serve Ads Fail to Materialize

Seven months have passed since MySpace announced it would launch a self-service ad platform for users.

A debut was slated for early 2008, but the service never materialized.

MySpace says the platform is still in private beta. 80 brands are supposedly testing it. The company did not reveal an updated launch date.

Like other self-serve platforms, the service would allow advertisers — as well as ordinary users — to create ads (subject to MySpace's approval) and sell their own ad space.


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