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MySpace Logs Record Audience: 2.5M New Users in July

MySpace had a record 75.2 million unique US visitors in July 2008, the highest number since its launch in 2004 — and an increase of 2.5 million from the previous month — according to data from comScore released by MySpace (via MarketingCharts).


July figures also show a significant rise in user engagement - both in total monthly minutes spent and average minutes per visit:


Other MySpace July data:

  • Total minutes spent on MySpace increased to 17.3 billion (a 7 percent increase month-over-month) while average minutes per visitor decreased for the total internet.
  • Visitors each spent nearly 4 hours on MySpace in the month.
  • Visitors spent nearly three times the amount of total minutes on MySpace than on any of its closest competitors' sites.
  • MySpace total minutes were up 20 percent compared with the same period last year.

MySpace attributes its continued growth to recent changes it has made to its site and its ability to make money in high interactive spend areas. "The redesign and new navigation are clearly working," said Paul Armstrong, manager of consumer corporate communications for MySpace.


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