The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

MySpace Launches Transmissions, the 'MTV Unplugged' of the Web


James Blunt's the main course

Garnering a sour review from Wired, MySpace has unveiled a new section called Transmissions.

Its purpose is to give musicians a stage to play on. They choose the studio, select the songs they want to perform, and also sell the performance on their own.

The New York Times is calling it a variation on the popular series "MTV Unplugged," with the addition of a built-in revenue stream. But unlike iTunes, artists will get to select what they sell and for how much.

Each revenue sharing agreement will differ between the artist and MySpace. In James Blunt's case, the site's first featured artist, MySpace will not share in the revenue.

MySpace had initially planned on letting its artists sell music on their individual pages through an agreement with SnoCap. However, the plan has faltered. SnoCap has laid off half its staff since October, according to the Times.

Nonetheless, MySpace Music is still the third biggest music site online, attracting 17.9 million visitors in October, behind Yahoo Music with 22.4 million and ArtistDirect with 19.1 million.

MySpace has seen a 42 percent boost in traffic since October of 2006.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research