Shawn Gold's profile photo,
courtesy of MySpace

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future.

In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip code will be one function. MySpace will also unroll new means of monetizing band merchandise and concert tickets for the artists featured on its site.

The interview took place yesterday morning at ad:tech Miami.

Since the unveiling of MySpace Spain last week, questions have lingered about how the site plans to target the Latin community. Gold explained the site will be seeking an older demographic of Spanish-speaking users such as housewives, who typically use online tool to keep tabs on family members, as opposed to meeting new people.