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MySpace Becomes Relevant Again

MySpace, which was left for dead last year when Specific Media bought the site from News Corp., has returned to the headlines. Monday it announced that it had added one million new members since December with new signups going from zero to 40,000 per day.

The COO Tim Vanderhook, who acquired the site along with singer and actor Justin Timberlake, credits its integration with other social networks, such as Twitter and Facebook, and its music library. (via the New York Times).

The site still has full licensing deals with thousands of record labels, for a library of 42 million tracks—which several times more than Spotify or Rhapsody, the Times notes. http It is quite a turnaround for the site, which just last year had been dropped dropped from the American Customer Satisfaction Index index because there were not enough users to create a statistically significant sample.

A New Site to Consider

Its new growth trajectory is enough for marketers to give the site new consideration. In fact, it has been a viable social networking platform for certain constituencies all along, even after it lost its title of top networking destination.  Last year Nielsen reported that MySpace retained relevance among one important consumer demographic–Hispanics were 54% more likely than average Americans to visit the MySpace website, it said.


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