Canadian firm Myca is unrolling a triage of offerings for mobile users.
Each purports to improve quality of life: addressing babies, medical needs and nutrition, according to the company.
Pioneering what has been dubbed "telemedicine 2.0" by CNN, subscribers to Myca's MyFoodPhone get biweekly videos providing dietary suggestions, based on snapshots they have taken of their food. The subscription costs US$ 10 per month and has gleaned 5,000 customers after its May launch.
The company plans to unveil Doctorphone and Babyphone in the near future. These services will enable subscribers to get in direct contact with a freelance doctor or nurse. Data like a person's heart rate can also be sent to an electronic medical record.
Fees are expected to be per-minute as opposed to per-month. Myca also manages billing with insurance companies.