Another collection of media heavyweights has come together to produce yet another online video outlet, reports The Associated Press.

The latest entry in this field is My Damn Channel, a venture from music producer Don Was, movie director David Wain and comedian Harry Shearer. Much like Crackle, FunnyorDie and other similar sites, My Damn Channel operates under the assumption that online viewers are hungry for professionally-produced, short-form entertainment.

And like existing sites, My Damn Channel will syndicate its content across other outlets, including YouTube. The site will draw revenue from advertising within the videos.

Shearer has committed to produce a weekly political/cultural satire show. Don Was will co-host a music show with actor Paul Reiser, rounding out the initial offerings with a series of humorous short videos.