You're invited to
Westlife's wedding

For the launch of its second album Neon Bible, Arcade Fire kicked off a mysterious campaign urging fans to head to beonlineb.com, an anagram for the album's name.

Created by Vincent Morisset, fans may not only watch a new video; they can interact with the lead singer's head and hands, according to Reuters.

Arcade Fire's efforts are only the most recent in efforts by the music industry to "get down" with customers on the internet.

An interactive video site called coull.tv allows users to embed interactive features into any video, showing off interactive concert footage in its beta version.

The Simon Cowell-created UK boy band Westlife produced a "personalized video experience" at mywestlife.com that asks users to input their name. The name then appears on wedding invites and text messages in the video.

Last February, Nine Inch Nails enlisted 42 Entertainment to help promote its Year Zero album. The result was a playful online and offline game consisting of clues left on subsites, promotional shirts and in chat forums, reports Adrants.

Recently Bob Dylan kicked off a YouTube campaign asking users to shoot a video for his song, Like a Rolling Stone, while Nelly has a promotion on Panraven asking users to help spread an interactive storybook of him.