MuseWorx announced teh launch of its Marketing Operating System, whose goal is to give marketers a single resource for interactive marketing campaign needs. The service is hosted "in the clouds," enabling clients to access their dashboard and saved materials from any computer.
Among other capabilities, the MuseWorx Marketing OS:
- Defines, tracks, manages projects and records activities of all contributors
- Measures progress against go-to-market strategies
- Gives access to automated applications and tools, including CRM, analytics and email services
- Collects and stores rich media assets, regardless of size or original format
- Provides a hosted database of digital assets through a partnership with Images.com
250,000 people signed up for the MuseWorx Marketing Operating System during beta. The company expects "millions of marketers" to start using it in the next six months.
MuseWorx also partnered with MediaPost and the Direct Marketing Association Affiliate Network. Subscribers and members of either group may share, manage, track and analyze marketing campaigns and brand assets. Non-MediaPost or DMA clients can register for a free guest pass.
A few weeks ago, MuseWorx launched MuseWorx Analytics, whose slick black interface sports many of the same features as Google Analytics.
