The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Murdoch Sets Sights on Men 18-34

ign.jpg

IGN Entertainment - a videogame-related company that's considering an initial public offering or sale - is a likely takeover target by Rupert Murdoch's media conglomerate News Corp., reports the Financial Times (via paidcontent). IGN could be valued at up to $800 million. IGN's games network and businesses target men age 18-34: The IGN and GameSpy websites provide videogame news and reviews; Rotten Tomatoes and Filmforce cover movies.

In June, IGN acquired male lifestyle site Askmen.com, adding 3.8 million visitors to its network, which reached more than 24 million in March, according to Media Metrix.

News Corp. recently bought sports web company Scout Media as well as Intermix, which runs the highly popular social networking site MySpace.com. Those acquisitions have increased News Corp's online audience from 16 million unique visitors a month to nearly 50 million. Murdoch earlier this year identified the internet as a priority and said he was willing to spend up to $2 billion on acquisitions.

News Corp. is reportedly in talks to acquire audio/video search engine Blinkx and is considering other, smaller internet acquisitions; it recently made a $90 million offer for an Australian online property listing site, real-estate.com.au.

Search

Related Topics

Advertisement
Related stories: - MySpace Users Fear Censorship - News Corp. Execs Discover Internet

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research