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Murdoch: Print Losing Ads, Readers to Online

Rupert Murdoch.jpg
Rupert Murdoch,
seeing the light

Media mogul Rupert Murdoch told the American Society of Newpaper Editors in Washington yesterday that the exodus of readers and advertisers from print to the internet has caught the newspaper industry off guard, and urged editors to adapt to the new reality. Revolution magazine quotes him as saying, "The threat of losing print advertising dollars to online media is very real. In fact, it's already happening." And Editor & Publisher reports that Murdoch, arguing the newspaper websites shouldn't charge for content, said, "They have to be popular enough to hold a lot of advertising."

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