CBS Marketwatch: Ad Separation a Delicate Web Dilemma
Thoughtful piece on the role of advertorials online:
While many of the most blatant content mixers disappeared in the recent tech wreck, online publishers are still grappling with how to merge paid advertising and objective information, without compromising either…
As yet, there are no universally shared conventions on how best to clearly distinguish editorial from infomercial on the Web. Most policies seem to have been developed on the fly, or adapted from offline predecessors. They can range from stringent separation to seamless assimilation.
