Will logo get
an MTV facelift?
MTV Networks' 24-hour college network, mtvU, said Wednesday it had agreed to acquire the RateMyProfessors.com website by March, reports Business Week.
"This acquisition reflects MTV's strategy of being everywhere our audience is and harnessing its creative firepower - in this case the millions of ratings generated by students on RateMyProfessors.com," said Christina Norman, president of MTV, which is owned by Viacom Inc.
mtvU is an on-campus and online channel that launched in January 2004. The unit also recently acquired Y2M, parent company of College Publisher, a network of online college newspapers in the U.S.
