MTV has announced plans to launch the first of 10 short-form episodes of an original series developed specifically for wireless devices; called Sway's Hip-Hop Owner's Manual, the series features MTV correspondent and radio personality Sway Calloway, writes AdWeek (via MediaBuyerPlanner).
All wireless carriers that offer MTV Mobile Video as part of their content subscription packages will carry the show.
Sway's Manual is MTV's first series for mobile devices, but several other Viacom networks already have similar projects. Last month, VH1 launched a music-video themed mobile show, Dingo Ate My Video, and Comedy Central plans to release its original animated series, Samurai Love God, for mobiles later this year.
