Fans of popular MTV and Logo shows can now go online to purchase clothing and other items worn or used by their favorite TV characters, according to a press release.

"Noah's Arc," a Logo show, and MTV's "The Hills" and "Laguna Beach" now contain an ineractive component. Viewers can go online after the show and purchase featured items on a dedicated website.

SeenOnMTV.com and SeenOnLogo.com are powered by Delivery Agent, a company specializing in making entertainment accessible to shoppers.

Viewers can shop for items by cast member, episode, type and brand. "The Hills" has already moved over 500 products.
Consumers can also purchase virtual versions of clothing and items in respective MTV-created worlds, Virtual Hills and Virtual Laguna Beach.