MTV has launched a new site that allows people to create their own video mashups, reports Billboard.

The Video Remixer site lets people take clips from current and classic videos, along with photos and other media, and mix them into a new creation. The channel then takes the best ones and gives them airtime.

MTV is slowly making new videos from hot artists available for the mashup offering, in addition to a trove of archived video footage.

Officially sanctioned video mashups are building popularity as a way to increase user engagement online. It also creates a limitless supply of new video that can have ads inserted, providing an influx of newly created revenue potential.