For the first time in its 11-year history, MSNBC.com has launched a branding campaign.

Print ads will appear in Newsweek, the New Yorker, Time and U.S. News & World Report, among others, writes BtoB Online (via MediaBuyerPlanner).

Banner ads will run on entertainment and product-review websites such as CNET.com, ESPN.com and Gawker.com.

The tagline for the campaign is "a fuller spectrum of news."