In technicolor

While most other news sites remain static for much of the day, msnbc.com has relaunched with "a new publishing approach that fuels minute by minute, hourly and daily evolution."

The changes allow editors to "creatively shift layouts and rich media surrounding news content" in real time.

According to a company release, msnbc pioneered the new publishing approach in an effort to cater to its reader, which it calls "news explorers," or highly educated, avid online professionals who "love" to discover news. Comparative views of the new site versus the old one are available at the website.
The new site also gives advertisers more opportunities to integrate brands with content, including slider and roll-over ads, and customized graphics.