Revolution: MSN UK pushes digital advertising to blue-chips
MSN UK has launched a digital-marketing programme that aims to broaden the use of online marketing among blue-chip brands. Using the banner, ‘Lets’s get it on’, MSN will roll out an online campaign focusing on case studies using everyday language.
The network will also approach the top 20 media planning and buying agencies as part of the campaign.
I think that this is part of their best practives initiative that we covered yesterday, as well as being tied to the IAB UK's overall plan to double UK online ad spend by 2004.
