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MSN UK Hosts J.K. Rowling Interview

Associated Press: Author Rowling to Do Webcast Interview

The event - sponsored by BT - is hosted online at msn.co.uk/harrypotter. People can send their questions in advance, and they'll be able to chat among themselves during the show.

Seems unbelievable to me that the page for an event that could be quite successful, judging the author's popularity, has a typo in the sponsor blurb ("enter a world wgere (sic) the search for knowledge […]".) Also, the way this landing page is organized ("Click on the link on the right to enter") is confusing. Why create a box that requires me to click in another box?

I'm always surprised by neglected execution details in apparently well thought-out plans. That said, is it me or isn't MSN quite successful in landing co-branded or sponsored special events and subsites these days, both in the UK and US?

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